Awakened Foods Secures Strategic Investment | 2021-07-14


LOVELAND, COLO. – Awakened Foods, which was formed earlier this year through the merger of the creators of Ka-Pop! Super Grain Snacks and Bubba’s Fine Foods Paleo & Keto-friendly Snacks & Granolas, have secured a significant strategic investment from Clover Vitality, based in Evanston, Illinois. Clover Vitality is a growth capital firm focused on emerging companies in the food and beverage industry.

“We have followed Awakened and its predecessor brands for years and are excited about its products and growth,” said Alex Schneider, co-founder and manager of Clover Vitality Fund. “We believe Ka-Pop! and Bubba’s decision to merge and vertically integrate its production positions it strongly in a rapidly evolving category. We are delighted to provide funding to help it further accelerate its growth. “

Since its inception earlier this year, Awakened Foods has experienced a significant acceleration in its business. The company won the award for BizWest’s Fastest Growing Business in Northern Colorado, Ka-Pop! got four divisions from Kroger and Thrive Market, and Bubba’s Fine Foods launched nationwide with two airlines and landed the first nut mix on Amazon for Bubba’s Keto Nut Mix.

“We are delighted to partner with Clover Vitality,” said Dustin Finkel, CEO of Awakened Foods. “We have shown since our merger in January that Awakened Foods creates synergies and scale to unlock meaningful, profitable growth aligned with key trends in the health food market. We will continue to exceed investor expectations by using this investment to drive core portfolio acceleration through innovation and marketing. “

Clover Vitality is led by three executives (David Choe, Bert Cohen and M. Schneider) who have dedicated their careers to these industries as operators and investors. In addition to Awakened Foods, Clover has invested in Tia Lupita (healthier Mexican-inspired snacks), Blake’s Seed Based (allergy-free snacks), Koia (plant-based drinks), Fillo’s (inspired craft beans Latin) and Grace’s Goodness (herbal broths).

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