Footwear brand Crocs pledges to go vegan to reach net zero by 2030 – Totally Vegan Buzz
The brand plans to go 100% vegan and will also minimize packaging, manage resources responsibly, and explore innovative solutions for products from beyond as it pledges to become a net zero business here. 2030.
Crocs, Inc. has announced its intention to become 100% vegan as a commitment to become a net zero business by 2030.
The global casual footwear company recently implemented a series of initiatives across its value chain to minimize the brand’s carbon footprint and impact on the environment.
One of the measures includes the use of more sustainable ingredients for its products and packaging materials.
According to Crocs, the current carbon footprint of each pair of classic clogs is 3.94 kg CO2e, which is quite low. But the brand intends to make it even more sustainable by developing a greener version of its vegan Crosslite material – the main synthetic used in its shoes. Currently 45% of Crosslite material is recycled.
The company aims to become a 100% vegan brand by the end of 2021.
The brand also reduced the impact of packaging materials by selling 85% of all Crocs shoes without a box in 2020. It added that it would continue to “explore sustainable alternatives for all other elements of its packaging.”
“Committed to responsibility”
Andrew Rees is the CEO of Crocs. He said, “Taking action to reduce our environmental footprint by implementing more sustainable practices across our business is the right thing to do for Crocs.
“As a company, we are deeply committed to accountability and believe we have the right team, the right innovations and the right partners to help us achieve our net zero ambitions by 2030.”
Crocs will also take steps to keep its shoes out of landfills through donations and reuse and recycling programs. In addition, it will explore the transition to renewable energy in its offices and distribution centers and buy carbon credits to offset emissions that it cannot eliminate.
Shoe brands go vegan
Crocs is not the only shoe brand to commit to more sustainable practices and environmentally friendly materials.
Earlier this year, Nike unveiled its Move To Zero line of sneakers made from environmentally friendly materials, including recycled cork from the wine industry.
Before that, he released a collection of low-carbon sneakers, Space Hippie.
In addition, brand giants, including Reebok and Adidas, have also launched their own “sustainable” shoes.
Last year, Reebok launched its Forever Floatride GROW sneakers. The shoe is made entirely from plants, including a castor midsole, eucalyptus upper, and rubberwood sole. The sock lining features BLOOM, an algae-based material.
Adidas has teamed up with Bolt Threads – manufacturer of cruelty-free leather called Mylo using renewable mycelium – for the new line of its iconic Stan Smith sneakers.
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