For the first time ever, you can get a Cadbury style egg custard all year round and it’s totally vegan.


UK-based vegan confectionery brand Mummy Meagz has launched Cadbury-style vegan custard eggs in Asda stores nationwide. While many brands, including Cadbury, are launching their versions of the egg custard at Easter, Mummy Meagz claims their vegan custard egg is the first to be available year-round.

The vegan Chuckie Mummy Meagz egg features a dark chocolate shell filled with white and yellow fondant. When it was first launched at UK retailer Holland & Barrett before the Easter holidays last year, its popularity exploded, selling a vegan custard egg every 30 seconds. The vegan creamed eggs were selling out so quickly that Holland & Barrett struggled to keep them in stock.

“Whether you’re a vegan, cutting back on dairy, or just wanting to choose a product that’s more environmentally and animal-friendly, our Chuckie Eggs are a treat for those who are sweet and greedy,” Mummy Meagz said. said co-founder Meagan Boyle. “Our creamed eggs have sparked a vegan craze… By launching at Asda, we hope that they will be even more popular and that we can inspire chocolate lovers to switch to a milder option. Best of all, they’ll be available year round, which means you don’t have to wait until Easter to enjoy an egg custard.

Mummy Meagz brand creates vegan versions of traditional favorites including Rocky Road and honeycomb candy.

Vegan candy options at Asda

The popular supermarket chain Asda, which has more than 600 branches in the UK, has introduced a number of vegan candy offers in recent years. In 2020, Chicago Vegan Foods (CVF) launched its Dandies vegan marshmallows in select Asda stores in the UK before expanding to all Asda stores in October. Prior to the launch of Asda, CVF sold Dandies primarily in the United States and Canada. And iconic candy brand Mars has released a vegan oat milk drink inspired by its iconic Mars chocolate bars. Mars Oat drink is available at Asda stores and is made with oat milk, a hint of caramel and chocolate.


In addition to vegan sweets, Asda has a dedicated vegan section in its stores, featuring everyday groceries like vegan mayonnaise, cheese, butter, and bread, as well as items like meat options. vegan, frozen meals and vegan ice cream. Asda also offers dozens of vegan products under its own plant-based line, including chicken pieces and nuggets, hoisin-free wrap, steak-free pastries, and more.

Earlier this year, the chain also opened a vegan butcher’s counter at its Watford site in London. Called ‘Veelicious,’ the vegan butcher’s counter offers customers a variety of vegan meats (like bacon, meatballs, and burgers), cheeses, and ready meals, with prices starting at 75p.

The supermarket created the concept after searches on its website for the term “vegan” jumped 275% in 2020 from the previous year. “The demand for vegan products is on the rise and we have seen an increase in the number of people looking for ways to easily enjoy a plant-based lifestyle,” said Preyash Thakrar, Chief Strategy Officer at Asda. .

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