GenTech Adds American Metabolix to Its Sports Nutrition Portfolio


American Metabolix joins GenTech’s rapidly growing nutrition portfolio, which already includes brands and companies including Sinfit Nutrition, Fizzique, MPB Snacks, NXT Bar, Nature Soothie and Yourganics.

Founded in 2012 by Jason Duran and Markus Trillsch, American Metabolix products have sold in more than 550 physical stores in several countries, including the United States, New Zealand, Australia and Russia, among others. According to company documents, American Metabolix has achieved sales of approximately $ 400,000 since early February and is on track to exceed $ 1 million in sales in 2021.

“American Metabolix is ​​a significant addition to our overall portfolio, exhibiting significant individual value and growth as well as multiple synergies in the context of our ecosystem of functional food products.” said David Lovatt, CEO of GenTech.

“By bringing together a wide range of promising brands targeting different niches within the same broad category of the retail market, we will be able to dramatically improve the profit potential of each product line through synergies in marketing, distribution, packaging, shipping and supply. . American Metabolix is ​​a very promising brand targeting the rapidly growing keto market, and we are very excited to welcome them to the GenTech family.

GenTech, which started a few years ago in the CBD space, has seen a very active wave of acquisitions over the past two years and is now positioned as “Build a restaurant business through organic growth and acquisition”.

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