How This Black-Owned Vegan Burger Brand Nearly Quadrupled Its Reach In One Year

Black-owned vegan burger brand Everything Legendary will expand into retail stores across the country after closing a $6 million Series A funding round. The brand’s investment partners include the venture capital arm of General Mills, 301 INC and Mark Cuban of the reality investing television series. shark tank. Additionally, record executive and vegan Russell Simmons joined the team as a senior advisor. With the new capital injection, Everything Legendary also plans to introduce new products and advance its marketing efforts.

Founded in 2019 by Duane “Myko” Cheers, Danita Claytor and Chef Jumoke Jackson, Everything Legendary’s rapid growth began in early 2021 when they handcrafted burgers in their own kitchen and shipped them directly to customers. The trio’s unique vegan burgers are made with a proprietary blend of hemp protein, coconut oil, potato starch and beet extract. In just 10 months, they’ve grown from zero to 1,500 grocery stores, including Safeway, Acme, Giant, Target, Ralphs, Kings, and Balduccis, with additional locations coming in Sprouts, Meijer, Publix, and more in the coming months. to come.

All Legendary

“There are a lot of people trying to get into the $5+ billion plant-based food market,” Cheers said in a statement. “What excites our investors about us is that they can see that we are not just another plant-based product…we seek to disrupt the multi-billion dollar industry with a flavor unprecedented, premium ingredients and high-energy marketing that sets our brand apart.Having partners like CircleUp and General Mills, who work with some of the biggest brands in the world, is an incredible honor.

Vegan burgers expand to 5,600 stores

This isn’t the first time investors have taken an interest in Everything Legendary. Last year, the founders of Everything Legendary appeared on shark tank to launch their vegan business and was offered a $300,000 investment in exchange for 22% of the business by Mark Cuban. Within 24 hours of the episode airing, Everything Legendary sold $250,000 worth of vegan burgers.

VegNews.EverythingLegendary1All Legendary

With the new $6 million capital injection, the company believes it will be better positioned to expand even faster nationwide, with an expected launch in 5,600 grocery stores by this summer. Everything Legendary will also introduce new products such as sausages, boneless wings and breakfast patties. And they’ll deploy street crews that will help spread awareness of their legendary burger in the same fun, high-energy way the founders have used to elevate the brand to this day.

“We all want to break down barriers,” Everything Legendary COO Vince Parker said in a statement. “We are a popular black-owned business, competing with large, well-established companies vying for the same customer. Just two years ago we were working in a garage. We’re pretty proud of what we’ve accomplished so far, and like my good friend Duane said, we’re just getting started.

For more on black-owned vegan businesses, read:
The VegNews Guide to Black-Owned Businesses
This Black-Owned Food Truck Makes Some Of The Best Vegan Burgers In LA
New black-owned vegan bakery opens in Cincinnati

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