Jennifer Aniston on Her Vital Protein Bars and Wellness Routine

Jennifer Aniston might have the best reason to skip her morning workout. See, the day before we sat down on Zoom to discuss her new Vital Proteins bars (Aniston joined the company in 2021 as Creative Director), she had a girls’ night out. On the guest list: none other than her Friends co-stars Lisa Kudrow and Courteney Cox.

But missing his sweat session does not bother the actor-producer-entrepreneur. Aniston is cooler than ever discussing her new collaboration, the Vital Proteins & Jennifer Aniston Protein & Collagen Bars. “It was so much fun,” she says of creating the bars, which contain 14 grams of protein and come in three flavors: Peanut Butter Fudge, Cold Brew Coffee and Dark Coconut Chocolate. .

To celebrate the launch, Aniston chats with BAZAAR.com on all things wellness, from where her obsession with protein bars originated to how she starts her days mindfully, and how the pandemic has helped her take a step back.

Cass Bird


What did you do this morning?

Well, the first thing, I wake up, I meditate. Then the dogs go out for a walk, I feed the dogs. Make my coffee. And then I would check my phone. I like not to dive into this place of electronics and stuff. And you know, back then, we didn’t have [cell] phones, right? It’s so weird trying to remember what we used to do; it’s a relatively new thing that we have these phones right next to our bed. So I think, for me, it’s really good to wake up a bit, to wake up in full consciousness.

I didn’t work today, which I usually do. But Lisa and Courteney came over last night, so we chatted late. So I kind of allowed myself some extra sleep. And you have to listen to your body. You know, the main thing I try to do is always listen to your body and not punish you, like, “Oh, I didn’t get it. I didn’t sweat today.” I think that’s really important.

How has your routine changed during the pandemic?

Well, everything kind of changed during the pandemic, our perspective changed. I was on such a hamster wheel, wake up, get your coffee, hit the gym – it was just this rigorous routine, and then I had to get to work on time. And the pandemic, I think, has allowed us to kind of take a break that none of us have taken, and to really sit down with ourselves and take inventory of what’s really important, of what matters, of what doesn’t really matter, and letting the little things kind of fade away and don’t warrant the attention we’ve given them.

And I must say that returning to work during the pandemic has been very stressful. Because as a producer of [The Morning Show] and being in this position, the health and protection of your cast and crew is paramount. We were also one of the first salons to close. Because we were filming our show, and this pandemic is kind of happening around us, and then all of a sudden it’s right in your backyard.

We are actors, we cannot social distance; we actually wrap around each other. And so we said, I really think it’s important that we shut down for a second because we’re quite vulnerable, actually. Then, of course, the world shut down. But it was really difficult to work under those circumstances. Because when you’re actors and creatives, it’s hard not to have that human connection. And that tactile connection.

It was quite stressful, especially the filming Murder Mystery 2, because omicron was kind of taking over and everyone was going down, left and right. So if Adam [Sandler] or I fell, we stopped all production. So it was just about waking up every day, saying, “Are you okay? Fine. We’ve been through another day.” It’s stressful. It’s a lot about people.

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What do you do to keep your feet on the ground when things feel out of control?

For me, meditation is big, big, big, big. To have a moment in the morning that is for yourself and to disconnect everything. And whatever that meditation is for you. There are a few apps that I respect and love, or just sort of make my own TM [transcendental meditation]kind of take those 20 minutes a day for me, like I said, before you get into the phone or the emails.

What can you tell me about the creation of your new Vital Proteins bars?

When I became part of the Vital Proteins family, I tested all of their products and loved them all. And I’m also a real protein bar girl. I’ve been since I was a kid on the run, I catch [them] back in the 90s. They weren’t always the most nutritious, but they’ve since gotten, really, so much better.

So when I joined their team, I tried everything, and the protein bars were really big. They were just almost too much, and they were really chewy, and the flavors [were] not great. And then I thought, well, I make my shake in the morning and I use the collagen peptide powder, the chocolate. I thought…I put maca powder, goji berry, lion’s mane [into my smoothie]— why can’t we put all those ingredients in a protein bar and get that nutritional value instead of the collagen peptide? So we did a lot of testing and tasting until we got to those particular flavors. I love this process of creating something and perfecting it.

Leslie Grow

Vital Proteins & Jennifer Aniston Protein & Collagen Bar

Well now of course I need to know your favorite flavor.

Mine is the Coffee Cold Brew, because I love coffee. I like coffee ice cream, I like coffee anything. But then, if I have too much for a while, I like to substitute it with the Chocolate Peanut Butter.

This interview has been edited and condensed for length and clarity.

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