Minion Soda hits stores for July 1st release of Enlightenment’s Minions: The Rise of Gru | food drink

OLIPOP announces a partnership with the Minions of Illumination; Releases limited edition Banana Cream flavor for July 1st release of Minions from Illumination: The Rise of Gru






The limited-edition flavor, inspired by the Minions’ love of bananas, is marketed as “a work of evil genius” and shows how the three-year-old brand is working creatively to go along with industry leaders traditional $38 billion soda pop.

OAKLAND, Calif., June 06, 2022 (GLOBE NEWSWIRE) — Functional soda brand OLIPOP today announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed for the worldwide theatrical release of the new Illumination movie, Minions: The Rise of Gru, on July 1, 2022. The new flavor is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of everyday consumer needs, will also sell individual cans in select markets beginning June 16, 2022. The limited-edition flavor will be available for purchase through July 15, 2022.*

This ad campaign marks a milestone for OLIPOP’s better-for-you brand, which partners with the world’s largest animated film franchise in history. The partnership exemplifies OLIPOP’s growth within the industry, as they prove they can compete with traditional soda companies, not only in terms of improved taste and nutrition, but also in terms of convenience. for mainstream pop culture.

OLIPOP’s delicious product offerings, health benefits, and consistent, out-of-the-box marketing tactics have not only attracted powerhouse corporations such as Illumination and Universal Pictures, but also celebrity investors including Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic, Gwyneth Paltrow and many more.

Following its launch in 2018, OLIPOP has already reached a striking valuation of $200 million, with an expected run rate of $100 million by the end of 2022. The brand was launched by beverage entrepreneurs Ben Goodwin and David Lester who set out to create a functional soda. – a familiar, delicious taste but with the added benefits of microbiome and digestive health support. In just three years, the brand has disrupted the traditional soda industry and garnered widespread appeal for its savory, nostalgic flavors and exclusive gut-friendly formulation. While traditional soda is loaded with sugar and additives, each can of OLIPOP is 35 to 45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, or one-third of the daily amount. recommended. The product eliminates the consequences of the traditional soda category and makes way for a new functional soda with benefits, changing the trajectory of health outcomes for many consumers.

*Actual length of availability will be based on sales.

About OLIPOP

OLIPOP is a functional soda that offers the experience of enjoying cola without the guilt. OLIPOP was formulated alongside a team of leading scientists who developed a tonic that combines the classic taste of club soda with the benefits of plant fibers, prebiotics and other botanical ingredients to help balance the body’s microbiome and promote general well-being. OLIPOP is available in a variety of flavors including Vintage Cola, Orange Squeeze, Strawberry Vanilla, Cherry Vanilla, Lemon Ginger, Classic Root Beer, Orange Cream, Blackberry Vanilla, Classic Grape, and Tropical Punch. OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online at www.drinkolipop.com as well as at over 10,000 grocers nationwide, including Kroger, Target, Whole Foods, Sprouts, Safeway, and Wegmans.

About Illumination Minions: The Rise of Gru

This summer, from the biggest global animation franchise in history, comes the origin story of how the world’s greatest supervillain first met his iconic Minions, forged the team cinema’s most despicable and faced the most unstoppable criminal force ever assembled in Minions: The Rise of Gru.

Long before becoming the master of evil, Gru (Oscar® nominee Steve Carell) is just a 12-year-old boy in the suburbs of the 1970s, plotting to take over the world from his basement.

It’s not going particularly well. When Gru crosses paths with the Minions, including Kevin, Stuart, Bob and Otto – a new Minion wearing suspenders and desperate to please – this unexpected family joins forces. Together they build their first lair, design their first weapons, and strive to execute their first missions.

When the infamous super-villain group, the Vicious 6, ousts their leader, legendary martial arts fighter Wild Knuckles (Oscar® winner Alan Arkin) — Gru, their most devoted fanboy, interviews to become their newest member. The Vicious 6 are unimpressed with the budding little villain, but Gru outwits them (and infuriates them), and he suddenly finds himself the mortal enemy of the pinnacle of evil. While Gru is on the run, the Minions try to master the art of kung fu to help save him, and Gru finds that even the bad guys need a little help from their friends.

Featuring more dramatic action than any film in Illumination history and filled with the franchise’s signature subversive humor, Minions: The Rise of Gru features an exciting new cast including, the Vicious 6: Taraji P. Henson as the cool and confident leader Belle Bottom, whose chain belt doubles as a deadly disco ball mace; Jean-Claude Van Damme as nihilist Jean Griffe, who is armed (literally) with a giant robotic claw; Lucy Lawless as Nunchuck, whose traditional nun’s garb hides her deadly nun chucks; Dolph Lundgren as Swedish roller-skating champion Svengeance, who dispenses his enemies with spinning kicks from his spiked skates; and Danny Trejo in Stronghold, whose giant iron hands are both a threat to others and a burden to him.

The film also stars Russell Brand as young Dr. Nefario, an aspiring mad scientist, Michelle Yeoh as Master Chow, an acupuncturist with mad kung fu skills, and Oscar® winner Julie Andrews as Gru’s self-centered mother.

Led by the original creators of the franchise, Minions: The Rise of Gru is produced by visionary Illumination founder and CEO Chris Meledandri and longtime collaborators Janet Healy and Chris Renaud. The film is directed by franchise filmmaker Kyle Balda (Despicable Me 3, Minions), co-directed by Brad Ableson (The simpsons) and Jonathan del Val (The secret life of pets movies), and features the iconic voice of Pierre Coffin as the Minions and a killer ’70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.

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