Phoenix Mobile Grill rises from the ashes | Business
WAUKESHA – A new food truck is rising from the ashes in Waukesha.
Phoenix Mobile Grill, LLC serves tacos, gyros, quesadillas, breakfast burritos, Korean tacos, horchata and more around town.
The new truck is parked outside Let’s Roll Tobacco & Liquor at 210 E. Broadway, Waukesha, next to the Waukesha Post Office.
Owned by Celena and Alejandro Aguilar of Milwaukee, the truck also offers a variety of vegan, gluten-free, and keto diet options. Gluten-free tortillas are available for burritos and quesadillas. Keto tortillas are available for tacos.
A full menu and available options can be viewed online at www.phoenixmobilegrill.com. The Aguilars plan to operate the truck in Waukesha between 11:30 a.m. and 8 p.m. Tuesday through Saturday.
âWe have the most awesome owners now here at this liquor store, they’re the nicest people we’ve ever met,â Celena said. “They allow us to park here on a semi-permanent basis.”
Celena said that Alejandro worked in a Greek-American restaurant for 30 years and has experience in the business. She said “he knows good gyroscope meat” and always wanted to have his own place. Celena worked at Aldi’s Warehouse in Oak Creek for 23 years.
Overall, Celena said it was time to start the business.
“Our children are all grown up now, my youngest is in the air force and we don’t have to take care of the little ones anymore,” she said.
Where does Phoenix come from?
â(The business) is rising from the ashes, kind of reborn, (a) new life for us,â she said. âEverything is different, we are in our forties and we are starting over. (A) phoenix coming out of a hot, fiery grill – it worked. “
Celena said the themes of the phoenix were present in her life multiple times in a day – from Harry Potter, Mulan and even her internet passcode. The idea stuck.
Celena said the mix of diet options should meet everyone’s needs.
“I’m completely allergic to dairy so every time we go somewhere, unless it’s vegan, I can’t have it … I know what it’s like not to have what I have. want and not have a variety – I like a variety, “she said. “It screams something for everyone.”
Although it was only the fourth day of operation, Celena said she was blown away by the community of Waukesha who were extremely welcoming.
âI think we picked a good location, (the liquor store) is very accommodating and helpful,â she said. “We are blessed.”
The company also has a Facebook page on