Poultry farmers: put the protein content on the packaging
Poultry producers and marketers are missing out on an easy win by not putting the protein content of chicken at the center of their products.
On May 11, at the Animal Agriculture Alliance 2022 Stakeholder Summit in Kansas City, Missouri, Danette Amstein, Managing Partner at Midan Marketing, spoke about current consumer trends and how they are affecting the animal agriculture.
She said the meat was missing by not putting its protein content at the forefront. Shoppers are health conscious and want more protein in their diet.
Manufacturers of consumer packaged goods (CPG) are benefiting. They sell more of their product, regardless of its actual nutrition, simply by stating how many grams of protein it contains on the packaging and in advertising.
Manufacturers of peanut butter, dairy products, meal replacement bars and nutritional supplements are making the most of this trend. Animal agriculture, in general, is not. CPG manufacturers understand that consumer knowledge of nutritional science is often limited and heavily influenced by marketing and packaging.
Chicken, eggs and turkey offer some of the best value on the market for protein. Per ounce, chicken breast contains 8.7 grams, turkey breast contains 4.9 grams, and eggs contain 3.6 grams.
This should be emphasized, she said, by placing this information directly on the packaging. Sure, it says on the nutrition facts, but the protein content should be very visible on the package.
We’re living in a time of historic inflation in the United States Today, more than ever, shoppers are looking to feed themselves and their families the healthiest, tastiest foods at the best prices.
Poultry traders can make the decision easier and influence consumers at the same time by making a simple and inexpensive change in packaging.