Sainsbury’s Adds “Market First” Maple Glazed Gammon Vegan Joint to Christmas Line


UK supermarket chain Sainsbury’s has added several new products to its Plant Pioneers line for the holiday season. Among them is a herbal maple glazed gammon seal that appears to be a first on the market.

Made from pea and wheat protein, the joint is easy to cut and has a soft, sticky maple frosting. The No Turkey Crown and No Turkey Parcels are also new to the Plant Pioneers range. The turkey crown is made with mushrooms and pea protein and filled with stuffing, while the packages feature vegan turkey individually wrapped in plant-based bacon slices.

stuffed butternut squash
© Sainsbury’s

Another novelty is No Salmon En Croûte, puff pastry packets containing vegan salmon made from jackfruit and oyster mushrooms. For those who aren’t a fan of meat substitutes, Sainsbury’s has expanded its Taste the Difference line to include Festive Miso Stuffed Butternut Squash and Nut Roast with Tangy Spiced Orange & Cranberry Glaze.

Finally, the supermarket launched a vegan cheese board called Plant Pioneers Cheese Selection. It consists of four different plant-based cheeses: Traditional Cheddar, Caramelized Onion Cheddar, Blue Cheese, and Cranberry Wensleydale. For dessert, Sainsbury’s offers Plant Pioneers Chocolate & Salted Caramel Star.

plant pioneer cheese board
© Sainsbury’s

Vegan Christmas in the UK

A recent study found that one in five UK households are considering an all-vegan Christmas this year. The figures for 2020 were similar, with half of households looking after at least one vegan. Tesco’s plant-based turkey sold out in mid-December last year, while Waitrose reported that pre-orders for vegan Christmas food were up 700%.

In 2021, Waitrose significantly expanded its vegan Christmas range, launching 20 new products, including a first vegan lobster roll on the market. The supermarket says more and more customers are getting ready for Christmas early this year.

“As the majority of people haven’t been able to celebrate with their loved ones as planned in 2020, they are focusing on making this Christmas as wonderful as it can get,” said Natalie Mitchell, director of Waitrose at Own Brands.

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