The first Dutch supermarket will switch to 60% plant-based products by 2030

The leading Dutch supermarket, Albert Heijn, has pledged to ensure that 60% of protein available in stores is plant-based by 2030

Large supermarket in the Netherlands, Albert Heijn, has launched plans to make its products predominantly plant-based by 2030.

Albert Heijn aims to ensure that 60% of its protein sold is of plant origin.

The Dutch store has also revealed that it will be doubling its already expanded vegan offering to meet its ambitious target.

The store’s new products include a vegan salmon burger and vegan caviar.

Additionally, the supermarket hopes its plant-based expansion will entice people to try healthier and more exciting vegan products.

Dutch vegetable supermarket

In response to the growing demand for plant-based food alternatives, Albert Hejin plans to introduce 150 new products to his store by 2030.

The store’s latest expansion includes bean burgers made from locally grown beans, mushroom shawarma and even vegan caviar made from seaweed.

In a statement, Marit van Egmond, CEO of Albert Heijn, said: “For a healthier future, for people and the planet, it is necessary to eat more plant-based protein.

“That’s why I think it’s so important that we, as Albert Heijn, participate in this and help our customers to adopt a more plant-based diet”

Egmond explained that even though the demand for vegan products in the store is increasing, the store’s goal is to inspire non-vegans.

“We do this by offering the widest choice of tasty, healthy and affordable plant and vegetarian products.” Egmond added.

The rise of veganism in the Netherlands

In recent years, the Netherlands has become a hub for accessible vegan food.

Brands such as Vegan Junk food and Dunkin Donuts are thriving in the Dutch capital with their innovative products.

Additionally, in 2020 Amsterdam welcomed its first 100% vegan supermarket, Vegan Fresco.

We expect to see more interesting factory openings in the Netherlands.

Are you planning a trip to the Dutch capital?
Don’t miss our vegan guide to Amsterdam

Source: Vegetarian
Main image source: Alexandar Spatari via Getty Images

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