The Plantcraft vegan deli start-up launches a range of Clean Label vegetable pâtés



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Plantcraft, a newly launched plant-based clean label deli start-up, has launched its first pâtés. Available in two flavor varieties, the new vegan pate alternatives, made with nutritious and unique plant-based protein ingredients, are expected to hit the U.S. in May as the company prepares to expand its line in the months to come.

New York start-up Plantcraft has just launched its first product line Creamy herbal p̢t̩, available in two flavors Рspicy and mild. Food Tech, which claims to be the first company in the world dedicated to developing clean labeled vegan deli alternatives, uses a diverse line of nutritious, plant-based, allergen-free and grain-free ingredients.

All-natural pâté alternatives are made from green banana, golden flax seeds, grape seed oil, legume-based proteins and natural flavors like onion, garlic and cayenne pepper, and contains no artificial ingredients. The two products are free from all major allergens including tree nuts, gluten, grains, soy, dairy and eggs.

Plantcraft sweet vegetable pâté.
Queens of Alt Protein Item Banner

We are leading a transformation to move people away from dependence on animal products and awaken them to the impacts of their choices.

Kati Ohens, co-founder and CEO, Plantcraft

Plantcraft says its brand responds to the growing demand for healthier, plant-based alternatives that both “deliver flavor and texture while incorporating whole ingredients and avoiding processed ingredients,” especially since consumers are increasingly savvy about long ingredient lists and “unclean” labels.

This is a trend that existing vegetable brands in the market have had to evolve and adapt, such as the steps taken by food tech giant Beyond Meat to reformulate its famous vegan burger with a high fat and calorie content. 35% lower, and the new Heura pancakes. which reduces the fat content by almost two-thirds compared to its conventional counterparts.

The most recent Plantcraft products will initially be rolled out in Pop Up Grocer in Chicago, before landing on California retail shelves at Erewhon Markets.

Plantcraft vegetable pâté.

The planned launch comes two years after the start-up of the alumni of ProVeg Incubator was founded by Csaba Hetenyi, director of the commercial bank and native of Hungary, and Kati Ohens, based in Auckland, who realized that the formulation technology Food they used to create pasta could be used to develop plant-based meat substitutes that could help consumers make healthier and more environmentally friendly food choices.

“We are leading a transformation to move people away from addiction to animal products and to awaken them to the impacts of their choices,” said the co-founder and CEO of Ohens.

Talk to Green Queen Media On the company’s technology, Plantcraft’s director of commerce and consumer marketing, Jonny Hochschild, said the team is leveraging a “range of existing and new food science technologies” to develop its range of vegan deli meats, which the brand plans to expand in the years to come. month.

Plantcraft vegetable pâté.

Pepperoni slices are next on our list.

Jonny Hochschild, Director of Consumer Commerce and Marketing, Plantcraft

“Our only goal [is] bringing to life a range of nutritious and delicious plant-based deli substitutes, from deli slices to hot dogs, sausages, pepperoni and pies, ”said Hochschild, who revealed that the the next product in their line will be a plant-based pepperoni.

Currently, the start-up is fueled by seed investments from Hungarian company X-Ventures, becoming the venture capital fund’s first plant-based investment.

“They strongly believe in our brand,” said Hochschild Green Queen Media. “It is an excellent investment group and very useful in supporting our growth.”

With their first product launch underway, Plantcraft told us they plan to start raising new funds in the “next few months”, particularly from investors “rooted in sustainability or the food industries” to lead the next stage of growth.

All images are courtesy of Plantcraft.


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