The top vegan and sugar-free Easter chocolate trends

Sweets and chocolate accounted for 22% of all ShelfNow market sales since the start of 2022. In 2021, UK consumers spent almost £50 million more on traditional Easter products such as Easter eggs. Chocolate Easter, sweets and hot rolls than at the same time in 2020. .

Online searches for “vegan Easter eggs” in the UK have also increased by 79% between 2020 and 2021, according to ShelfNow. This reflected a growing trend of vegan chocolate launches over the same period – the UK alone was responsible for launching almost one in five vegan chocolates launched last year.

Sugar Free Research Peak

Online searches for “sugar free” peaked in the past five years in 2021. Recent searches also indicated that the UK launched the most food and drink products with a “ no added sugar” in Europe.

Philip Linardos, co-founder and managing director of ShelfNow, said: Over the past two years, we have witnessed significant shifts in consumer habits and the types of unique products introduced to our platform and purchased by shoppers reflect this.

CBD Easter Eggs

“As vegan and sugar-free dominate the alternative Easter egg category this year, we expect the integration of F&B trends such as CBD [cannabidiol] and superfoods will be the next big Easter egg trend for years to come.

Meanwhile, key plant-based restaurant trends have been highlighted by Quorn in a survey of 2,000 consumers and while the burger remains the preferred menu choice, restaurants should expand their repertoire, according to the manufacturer without meat.

Four in ten respondents said they ate non-meat or plant-based options half the time when eating out. A total of 43.6% said a restaurant with environmentally sustainable practices or values ​​was important when choosing where to eat, while 48.1% felt a restaurant demonstrated that it reduced its carbon footprint.

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