vEEF partners with BrewDog to deliver four-course vegan meal in Australia – Vegconomist
May 3, 2021
Australian vegetable meat brand vEEF will partner with multinational brewery BrewDog for a unique event in Brisbane. Ticket holders will be able to enjoy a four-course meal prepared by vEEF co-founder and CEO Alejandro Cancino.
Cancino had an illustrious career as a chef before co-founding vEEF, winning the Best New Talent and Chef of the Year award in Queensland in 2013. Each class will be accompanied by one of BrewDog’s vegan beers.
This isn’t the first time that BrewDog has partnered with a vegan company – in the UK, it’s working with Biff’s Kitchen to deliver vegan meals to cities across the country.
The event will take place on May 13 at BrewDog’s location in Brisbane, with 100 tickets available. It will feature live music and an opportunity to meet Cancino.
vEEF has had a busy year. In 2020, it announced it had launched the world’s first carbon-neutral vegan mince, and in an interview with a vegconomist shortly thereafter, Cancino said the company aims to be fully carbon neutral by 2022. Then , last November, a ready-made Australian plant-based meal The Flave company started using vEEF in some of its dishes.
“We want to be huge in Australia, we’re one of the only plant-based meat brands owned and made by Australians and we know consumers want it,” Cancino said in the interview. “We are already exporting to Asia and we see this market growing rapidly. We also have other countries in mind to export in the next 5 years, so we should have an established international network by then. “