Vegan Business raises 1.5 million reais for Brazilian vegan businesses in just three months – vegconomist

Crowdfunding platform Vegan Business has helped three Brazilian vegan businesses raise a total of R$1.5 million in three months.

More than 2,000 Brazilians have signed up for the platform, which is the first of its kind exclusively for vegan businesses in Brazil. The amount of funds raised so far is impressive, given that Vegan Business only received permission to operate from the Brazilian Securities and Exchange Commission late last year.


The first company to raise funds using Vegan Business was Chameleon Sun, a vegan sunscreen brand created by two former Nike executives. The company raised R$505,000 with the participation of 23 investors.

Next is the vegetable milk brand Purifica, which raised R$375,000 from 55 investors. Finally, cashew cheese producer Novah! raised the largest sum to date – R$600,000 – from 108 investors.

© Vegan Company

About the platform

Vegan Business was founded by Danish-Brazilian investor Christian “Crica” ​​Wolthers. The startups presented to investors on the platform are carefully selected, taking into account factors such as their team, product, market size and growth potential. Wolthers is also an adviser to British investment fund Veg Capital, helping companies such as Brazilian chocolate brand Super Vegan raise funds.

“I am extremely pleased to see the interest of Brazilians in supporting sustainable, plant-based and cruelty-free businesses. We now have 2300 investors registered on Vegan Business, and I am always amazed to see 15 to 30 new registrations on our platform every day,” said Wolthers.

He added: “We are now also receiving interest from investors outside of Brazil who want to invest through our platform. It will also help us to be able to support even more plant-based businesses and achieve larger funding rounds. »

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