Veganly Deli launches superfood-based UK vegan deli meats
3 Reading minutes
Anyone want some plant-based charcuterie? Based in the UK, Veganly Deli produces artisan vegan dishes, prepared by Michelin-trained chefs. It lists among its products meats, cheeses and foie gras without animals. Their United States? Each meat has been made using superfood ingredients to increase protein and nutrient content.
Veganly Deli’s mission is to help the general acceptance of meatless foods. It focused on luxury food products that are traditionally difficult to replace. Everything currently sold by the company is vegan, quoted as 100% natural, and free of refined sugar and additives.
Stand out in the crowd
As more vegan meat makers enter the market, Veganly Deli relies on its Michelin standards to stand out. Instead of “regular” flours, the company revealed that it favors a proprietary blend of organic hemp, rice and pumpkin. The company says such blends make the meats suitable for a variety of diet styles, including keto and paleo.
In addition to unusual flours, there are added superfoods. Lucuma, Ayurvedic gotu, and baobab are all listed, each providing individual benefits, namely anxiety and stress reduction. The result is a line of foods that Veganly Deli says are the “cleanest all-natural vegan products on the market.”
The brand is aiming for carbon neutrality by 2025 and a water monitoring system offers clear consumption data. Meats and cheeses are vacuum packed in biodegradable packaging for wholesale customers, followed by retailers in 2022. All other packaging is recyclable.
So far, vegan meats and “fake fats” are available. Cheeses are expected later in the first quarter. A line of flavored Bries is set to launch, with the company calling them “real” like dairy cheese.
Identify a trend
Vegan meat is becoming more and more trendy. Green Queen has just released their predictions for the coming year and chief among them is the belief that most of the most exotic styles and cuts will be experienced. High-end deli meats definitely fall into this category.
VFC, another British vegan meat brand, has just announced the success of its latest fundraising. The fried chick*n developer scooped up £7.5m to speed up expansion plans and production capacity in the US. It comes after co-founder Matthew Glover’s other project, Veganuary, announced a record number of registrations for its 2022 campaign. The 600,000 figure was announced on social media, and the numbers continue to climb. to augment.
With more choice entering the UK market, consumers will be able to heed a recent claim from NHS professional Dr Shireen Kassam. She claimed that adopting a vegan diet would save the ailing health service £30billion, if everyone takes part. She cited a Taiwanese study as proof of concept, with various costly illnesses linked to low-meat, high-meat diets.
On the fast food side, vegan meats have never been easier to find in the UK. Burger King, KFC, Subway and McDonalds have all added permanent plant-based menu items, with Burger King taking the crown. The Plant-Based Whopper, Vegan Royale and Vegan Nuggets have all proven popular, and the company has addressed concerns about cross-contamination by having its chicken products certified by the Vegan Society. The move came after an outcry over the plant-based Whopper being cooked with meat patties.
All images courtesy of Veganly Deli.